Sol Marketing Concepts helped the vacation rental leader understand travelers’ needs

HomeAway, the world’s largest and most trusted online vacation rental marketplace, needed to gain an in-depth understanding of profiles of travelers interested in renting vacation homes so they could target their messaging and offerings and prioritize their product development processes.  

Sol Marketing Concepts conceived and executed a detailed quantitative market segmentation research strategy that is helping the company hone in on the demographic and psychographic profiles of those travelers most highly predictive of HomeAway’s success as a provider of advertising listing services for vacation home owners around the world.